What Nestlé's attempt to trademark the shape of a KitKat teaches us about design
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The concept of “affordances” is used by product designers to capture the sense that an object seems to call for certain kinds of use. A handle affords holding, a button pressing and a KitKat breaking.
Challenges when trademarking unique shapes: the KitKat case
Victory for Kit Kat copycats? Nestle loses trademark case over candy bar's shape
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No 'Break' in Nestle's Battle to Trademark Kit Kat's Four-finger Shape - News18
Nestle loses latest KitKat legal battle as High Court rules four-finger bar can't be trademarked - Mirror Online
EU court rejects Nestlé bid to trademark KitKat bar
Kit Kat Was Unable to Trademark the Four-Fingered Candy Bar Shape
KitKat trademark bid crumbles in Europe
The KitKat trademark war and why it matters so much - Business Insider
The KitKat trademark war and why it matters so much - Business Insider
Nestlé KitKat shape trademark fails as Cadbury appeal allowed
Nestlé's fingers burnt in Kit Kat battle
Did you know: You cannot Trademark a 'Kitkat' but a 'Toblerone
What Nestlé's attempt to trademark the shape of a KitKat teaches us about design - Inside FMCG
Nestle v Mondelez, 2018 Trademark Lawsuit Case Study
