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Refreshing such a longstanding and storied brand can be tricky—change too much, and you lose the established familiarity and alienate longtime fans. But an occasional refresh is required for nearly every brand, one that feels modern but says we still play the hits.
Campari Campari, Campari and soda, Design research
Campari Soda's Redesign Doubles Down On An Icon Dieline, 58% OFF
The Campari Soda redesign celebrates the drink's “iconic history” - Design Week
Campari Soda's Redesign Doubles Down On An Icon Dieline, 58% OFF
Campari Soda Design Connection 2022: al via le vendite di Cirifletto e Senzabuio
Campari Projects :: Photos, videos, logos, illustrations and branding :: Behance
Campari Projects :: Photos, videos, logos, illustrations and branding :: Behance
Campari looks to Milanese architecture for its new brand identity - Design Week
L'aperitivo dell'arte veloce futurista da Fortunato Depero a Matteo Ragni
Campari designs, themes, templates and downloadable graphic elements on Dribbble
Depero's Campari Soda bottle