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renault 4 celebrates its 50th anniversary

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in 1956, pierre dreyfus launched the notion of a blue jeans car - he wanted to produce a versatile, inexpensive car with a worldwide calling which could match the changes in society that were being observed as the 1960s approached. following a five-year incubation period, the renault 4 was unveiled at the 1961 paris motor show. as the third bestselling model in automobile history and the bestselling french car across the world with sales in excess of eight million units in more than 100 countries, the renault 4 has become a style icon. in 2011, renault is celebrating its 50th anniversary.

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