Uncle Ben's to rebrand as Ben's Original, 2020-09-23
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MCLEAN, VA. — Mars, Inc., which in June said it would evolve the Uncle Ben’s rice visual brand identity after a push from its consumers and associates to do so, has announced the brand now will be known as Ben’s Original. Mars said the move signals the brand
Move signals the brand's ambition to create a more inclusive future.
Uncle Ben's Rice becomes Ben's Original as re-brand hopes to 'put an end to racial injustices
Uncle Ben's Will Now Be Called Ben's Original
Uncle Ben's is now Ben's Original: Rebranded rice hits stores
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Uncle Ben's rice to get new name, Ben's Original
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