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The Commercial Zen of Muji

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Last month, Muji, the Japanese life-style brand that sells household goods and clothing, opened an eleven-thousand-square-foot flagship store on Fifth Avenue, across the street from the New York Public Library. On Black Friday, despite a solid row of flyers in the windows touting sales of thirty- to fifty-per-cent off, there was little to compare with

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Why is MUJI called Zen design?

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Why is MUJI called Zen design?

MUJI: Brand Concept Creates Process Innovation

Why is MUJI called Zen design?

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MUJI: Brand Concept Creates Process Innovation