Sales Budgeting & Planning at Rummo
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With a long-standing commitment to being Italy’s finest pasta-makers, the Rummo Group recently decided to extend its use of the Board Intelligent Planning Platform. With the financial closing process already led by Board, the group has further incorporated new processes relating to budgeting, planning, and sales forecasting. The new venture includes analysis and planning of assortments, costs, and promotions and the management of various business scenarios . This planning & analytics environment actively involves all the organization’s key players, including the sales force, purchasing department, logistics & distribution, marketing, HR, and management control . Using the Board smart planning capabilities, Rummo has obtained a strategic, consolidated view of its financials and the ability to generate reports and analyses to meet the needs of all entities within the group.
Figure 1 from An Exploratory Analysis of Marketing Budget
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