Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia
4.8 (779) · € 24.99 · En Stock
Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.
Quaker Oats Is Retiring the Aunt Jemima Brand, Whose Racist Origins Have Inspired Artists' Biting Interpretations for Decades
Uncle Ben's rice firm to scrap brand image of black farmer, Food & drink industry
Aunt Jemima and Others to Rebrand to Correct Racial Stereotyping — Access Consulting & Co.
Coon's rebranding dilemma: polishing a brand name to stay out of controversy
Uncle Ben's rice to be renamed after criticism of racial stereotyping
Why did they remove Aunt Jemima and Uncle Ben when they were successful African American business people? - Quora
Mars rebrands Uncle Ben's after criticisms over racial stereotyping
What do you think Uncle Ben's following Aunt Jemima brand in announcing changes to come? - Quora
Mars drops Uncle Ben's, reveals new name for rice brand Ben's Original
