LOTUS® BISCOFF® STRATEGY - Issuu
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The globalisation of Lotus® Biscoff® is the first pillar of Lotus Bakeries’ strategy. Lotus® Biscoff® has a highly unique but accessible flavour, with a subtle caramel touch. Lotus Bakeries believes in the universal character of its Lotus® Biscoff® cookie, and consequently its Lotus® Biscoff® spread, Lotus® Biscoff® ice cream and its own range of chocolate with Lotus® Biscoff® pieces and cream filling. The Lotus® Biscoff® taste is appreciated across national borders and cultural differences, which is quite unique in the food sector.
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