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quot;Kidults" are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.
Kidults are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.
Kidults' Dominate the Toy Industry Thanks to Social Media, Pandemic
Kidults' spend hundreds monthly on toys they never had as kids
2022 Global Toy Industry Retail Sales - The NPD Group
NPD Insight - Issuu
The Toy Book - February 2023 by The Toy Book - Issuu
Toy Sales 2021 - U.S. Toy Industry Dollar Sales Increased +19% - The NPD Group
ESW - Toys for Grown Tots: How Brands Can Reach “Kidults”
Toy World Magazine November 2022 by TOYWORLD MAGAZINE - Issuu
Toy World Magazine January 2024 by TOYWORLD MAGAZINE - Issuu
Europe Toy Sales Decline for Children, Surge for Kidults - The NPD Group
Kidscreen » Archive » 'Kidults' and mindful toys topping trends for 2023
Nikki Kennamer on LinkedIn: #toyfair #tête_à_tête #creativity #nurembergtoyfair #toyhistory…
Kidults are the biggest sales driver for the toy industry
Growing 'kidult' trend takes toy industry by storm
Adults are buying toys for themselves, and it's the biggest source of growth for the industry