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Coca-Cola admits 30% of its ads are not as effective as it wants
Cancer Risk or No, Diet Soda Is Bad For You - The Washington Post
Coke Zero Fans Are Upset With Latest Flavor Change
New Focus on Choice, Convenience and Consumers - News & Articles
What You Need To Know Before You Drink Your Next Diet Coke
Is More Product Innovation Really Necessary?
Inc. on Instagram: To help cola drinkers imagine what the future
Coke Zero knows the benefits of hanging around with your cooler
Diet Coke Is In Decline, But Ad Spending Is Not
Coca-Cola's Biggest Mistake Turned Into a Genius Marketing Move
New Coke debuted 30 years ago. Here's why it was a sugary fiasco
Can New Flavors Reverse Diet Coke's Slump? - WSJ