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Goth Barbie', otherwise known as the 'Monster High' line of dolls, has been an unexpected hit for Mattel. But while goth Barbie soars, regular Barbie is in a protracted sales slump.
Barbie movie reverses Mattel's toy sales slump - BBC News
Mattel profit slumps as Barbie's appeal continues to fade
Here's my custom Goth barbie I made from a Swimsuit Repro doll
Barbie, the money-making machine, Economy and Business
Barbie Sparks Box Office Fire, But Barbie Doll Sales Plunge
barbie: Dauntless Barbie, you're a real doll! - The Economic Times
Not every version of Barbie was a hit. Check out these flops
Not every version of Barbie was a hit. Check out these flops
Greta Gerwig's 'Barbie' Dream Job - The New York Times
Weak Barbie sales hit Mattel results - BBC News