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They built billion-dollar empires selling sugar water.
COKE VS. PEPSI: the Amazing Story Behind the Cola Wars
The Cola Wars—How Pepsi Survived and Thrived with Brand Storytelling
The Century-Long Coke War: Coca-Cola vs. Pepsi's Battle for Beverage Dominance — Eightify
Topic 4: Segmentation, Targeting and Positioning, T2 2016 MPK732 MARKETING MANAGEMENT (CLUSTER B)
COKE VS. PEPSI: the Amazing Story Behind the Cola Wars
How Coca-Cola and Pepsi achieved global domination - Vox
How Pepsi Won the USSR … And Then Almost Lost Everything, by Jeremy Dyck, BC Digest
How Coca-Cola and Pepsi achieved global domination - Vox
Coke vs Pepsi: Marketing strategies Talkwalker
Coke vs. Pepsi: social listening analysis
How Coke Is Kicking Pepsi's Can (Fortune, 1996)
COKE VS. PEPSI: the Amazing Story Behind the Cola Wars
Pepsi: From Cola Wars to Global Icon: The Journey of Pepsi's Pep - FasterCapital
Brand Domination Wars: Funny Battles, Outrageous Tactics! - Proscale